100 Wall Street Suite 900

New York, New York 10005

 

(212) 652-4013

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contact@mercentcapitalgroup.com

© Made by Mercent Capital Group

    Private equity investing in successful online     speciality retailers  
About us

Our Firm focuses on the acquisitions of niche websites in specialized markets. Our goal is to maximize their potential by focusing on creating operating efficiencies and growth. We maintain the companies brand and optimize their operations by using a single scalable platform for all our entities. Our custom built proprietary  platform allows for all brands to be managed by one fulfillment, warehousing, technology, and financial system. We focus on a long-term horizon. Each company we choose for our portfolio is carefully selected based on the ability to continue to develop repeat clientele and building strong brand reputation.

Our People are experts:

We focus on developing our team with specialized employees that have significant online experience. All team members work across many areas of our operations in order to create best in class operations and efficiencies.. 

Marketing and Branding:

Each portfolio company chosen has a specific enthusiast customer. Our marketing team works tirelessly to continue to offer every customer a unique purchasing experience utilizing best in practice techniques.

90% order repeat rate across our online companies

 
    Our portfolio of companies offers diverse offerings to   enthusiast audiences  

1,000,000 +

satisfied customers

54+

countries

500+ vendors 

represented and growing

Portfolio
VEHICLE SAFETY SUPPLY
WINE LEGACY
JUST GAS TANKS
THE ENDURO SHOP
THE GAS TANK STORE
SAFARI TANKS USA
NATURAL HEALING HOUSE
MODERN DESIGN LIGHTING
 

  DANIEL PFEFFER 

  MANAGING PARTNER  

Daniel Pfeffer has an extensive track record of building and exiting specialty online retailers to both private equity sponsors and strategic investors. He has held multiple senior level positions at top 100 internet retailers in a variety of categories. Previous experience includes roles as an operating partner with New York investment bank Aleutian Capital Group and Senior Manager with Rakuten's affiliate solution provider Linkshare Corporation. Daniel holds an MBA and BA from the University of Colorado, Boulder. He is an avid skier and is a member of the YPO organization.